Functioning Form – The Apple Store’s Checkout Form Redesign
Posted in Link Post | December 22nd, 2009
Though most people wouldn't consider Apple's Web site an important online destination, November saw Apple in the top ten list of US Web sites. 62 million Internet users visited Apple online during the month with an average of 1 hour and 18 minutes spent per user. By comparison, Google had 155 million unique visitors in November.
Apple's online store certainly played a role in this achievement as retail sales data shows that Mac sales were up 21% year-over-year in the months of October and November. So it's interesting to note that Apple's primary online sales channel (Web-based checkout) was redesigned during this time.
via Functioning Form – The Apple Store’s Checkout Form Redesign.
