This is a great article by Alexander Dawson that explains why simplifying the decision process on your website is conducive to higher conversions. I would definitely recommend reading it if you haven’t already. Here’s a good excerpt: “Many sites provide an array of methods to interact with their offerings, but excesses in decision-making pressure can render less empowered visitors into a cyclone of stress from the barrage of questions being asked. As an industry, we place a great deal of emphasis on getting visitors to make decisions, but are we turning a straightforward path into a labyrinth with our need to know?”
Archive for the ‘Articles’ Category
Posted in Articles | March 22nd, 2010
As someone who considers himself both a UX Designer and a UI Developer, I found this article quite interesting. It’s nice to know that this “rivalry” isn’t just an inner struggle for me, but for alot of people in this field.
Posted in Articles | March 3rd, 2010
If you are like me and work as the lone designer in a company, it can be a really trying experience having to defend your designs to higher-ups. This is a really great article on both how to give and receive criticism on your work. I enjoyed reading it and took alot out of it.
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