Simplifying Decisions to Increase Conversions
Posted in Articles, UI Design, Usability | August 24th, 2010
This is a great article by Alexander Dawson that explains why simplifying the decision process on your website is conducive to higher conversions. I would definitely recommend reading it if you haven’t already. Here’s a good excerpt: “Many sites provide an array of methods to interact with their offerings, but excesses in decision-making pressure can render less empowered visitors into a cyclone of stress from the barrage of questions being asked. As an industry, we place a great deal of emphasis on getting visitors to make decisions, but are we turning a straightforward path into a labyrinth with our need to know?”





