Archive for the ‘Articles’ Category

Simplifying Decisions to Increase Conversions

Posted in Articles, UI Design, Usability | August 24th, 2010

This is a great article by Alexander Dawson that explains why simplifying the decision process on your website is conducive to higher conversions. I would definitely recommend reading it if you haven’t already. Here’s a good excerpt: “Many sites provide an array of methods to interact with their offerings, but excesses in decision-making pressure can render less empowered visitors into a cyclone of stress from the barrage of questions being asked. As an industry, we place a great deal of emphasis on getting visitors to make decisions, but are we turning a straightforward path into a labyrinth with our need to know?”

How Choice Impairs Your Visitors | UX Booth.

UX Design Versus UI Development

Posted in Articles | March 22nd, 2010

UX Design Versus UI Development :: UXmatters.

As someone who considers himself both a UX Designer and  a UI Developer, I found this article quite interesting. It’s nice to know that this “rivalry” isn’t just an inner struggle for me, but for alot of people in this field.

How to Give and Receive Web Design Criticism

Posted in Articles | March 3rd, 2010

Web Design Criticism: A How-To – Smashing Magazine.

If you are like me and work as the lone designer in a company, it can be a really trying experience having to defend your designs to higher-ups. This is a really great article on both how to give and receive criticism on your work. I enjoyed reading it and took alot out of it.

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